To celebrate the opening of its new store on Saturday 2 April, Santa Eulalia gave the public of Barcelona an innovative and avant-garde show consisting of projections on the facade of their building at Paseo de Gracia 93.
A magical and exciting journey in which past, present and future of Santa Eulalia merged with volume and light and motion graphics elements, all under a complex design technique known as 3D mapping.
For the event, which gathered 6,000 people, traffic and lightning were cut off all along Paseo de Gracia.
Mapping: Producción: Mahala Concepto: Chu Uroz, Pablo Rovalo, Onionlab Música y diseño de audio: Leiko Producción: Onionlab Contenidos: Charo Mora Técnicos: Baf